Updating customer insights and reporting templates with new data through automation

Updating customer insights and reporting templates with new data through automation "Most companies have the best of intentions when it comes to providing a unified customer journey.” It is a challenge to extract the maximum insights from available customer data. No one wants to present information that doesn’t represent the whole story when it comes to how an audience is behaving, feeling and taking action. However, there’s just so much data out there, and new data coming in constantly, that the task can feel overwhelming.…

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Agility takes on new meaning for consumer insights and beyond

Agility takes on new meaning for consumer insights and beyond In the market research space, we must be able to add new data quickly as the marketplace changes, and adopt streamlined approaches to delivering insights. Our clients have said that the ability to deliver insights quickly and nimbly with OfficeReports is one of the things that they like best about data analysis and survey reporting with our tool.…

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An organization-wide data mindset is within your reach

An organization-wide data mindset is within your reach Collecting, combining and analyzing the data are vital steps that can be streamlined for speed and efficiency using a number of automated technologies. But if you want to make data insights accessible for the masses, it is the data reporting and visualization piece that is the most important and meaningful.…

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Brand activism and authenticity in a time when “purpose” is king (or queen)

Brand activism and authenticity in a time when “purpose” is king (or queen) Consumers are looking for brands to take a stand. In sensitive, highly emotional times - set off by a series of back-to-back global events in 2020—people are no longer satisfied with superficial messages and advertising from the companies with which they do business. Even before the societal and economic impact of COVID-19, and the sweeping change demanded by the Black Lives Matter movement, consumers were interested in buying from companies that shared their values.…

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March 2020 Newsletter from OfficeReports

March 2020 Newsletter from OfficeReports We know many of our partners and colleagues have been proactively communicating their activities in light of the COVID-19 outbreak worldwide. We here at OfficeReports are thinking of those impacted by the novel corona virus both directly and indirectly, and hoping for some resolutions soon on a global scale.…

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