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One trending “side effect” of the current pandemic is widespread technology adoption, as people try to stay connected both personally and professionally. This has accelerated the digital curve, and businesses will soon feel the impact and pressure to adopt new solutions. According to this recent article in Forbes, market researchers will also need to shift their approach when it comes to primary research as brands “need to reset their understanding of their customers and consumers, and they need to do so in a more continuous and agile way than they have needed to before.”
There’s just one small problem. The challenge with new technology adoption has long been a possible disruption to workflows. As people struggle with large learning curves, or attempt to force tools from outside the industry to work for research-specific tasks, timelines can actually be delayed. This feels overwhelming to many, as they attempt to meet tight deadlines and high levels of demand.
As we emerge from global crisis, speeding up technology adoption will truly no longer be a choice. Companies must future-proof their businesses, or they will fail. In market research, there are several steps you can take to deliver on new demands, without severely disrupting workflows:
The need for connectivity and digital transformation is only speeding up. Market research companies will need to look to solutions that will speed up their data analytics, survey data reporting and visualization, without disruption. We can help!