From our Newsletter: Seasons Greetings from the OfficeReports Team
Happy holidays from the OfficeReports team. Looking forward to sharing a Happy New Year with all of you.…
“Market Research is a critical part of society’s sustainable recovery”
Data and insights are crucial to sustainable recovery. Fast access and easy sharing means choosing the right technology to handle both aggregate and raw data, while automating report generation.…
Consumer insights are critical: 2021 isn’t going to change anything
Brands and organizations are leaning on consumer insights as they seek to understand changing human behaviors and sentiments in the face of current events. This need will definitely continue into 2021.…
Exercise caution: Don’t sacrifice data quality to the need for speed
Don't sacrifice data quality when meeting demands for speed to insights. Advances in technology can help market research achieve key priorities when it comes to fast data analysis and data reporting - without negatively impacting quality.…
Updating customer insights and reporting templates with new data through automation
"Most companies have the best of intentions when it comes to providing a unified customer journey.” It is a challenge to extract the maximum insights from available customer data. No one wants to present information that doesn’t represent the whole story when it comes to how an audience is behaving, feeling and taking action. However, there’s just so much data out there, and new data coming in constantly, that the task can feel overwhelming.…
Agility takes on new meaning for consumer insights and beyond
In the market research space, we must be able to add new data quickly as the marketplace changes, and adopt streamlined approaches to delivering insights. Our clients have said that the ability to deliver insights quickly and nimbly with OfficeReports is one of the things that they like best about data analysis and survey reporting with our tool.…
An organization-wide data mindset is within your reach
Collecting, combining and analyzing the data are vital steps that can be streamlined for speed and efficiency using a number of automated technologies. But if you want to make data insights accessible for the masses, it is the data reporting and visualization piece that is the most important and meaningful.…
2020 GRIT Report: Automation drives momentum in market research
As we can see from the latest GRIT report, automation again has taken center stage in an industry that values speed and quality. It helps to fulfill market research goals: speed to insights and overall quality.…
Brand activism and authenticity in a time when “purpose” is king (or queen)
Consumers are looking for brands to take a stand. In sensitive, highly emotional times—set off by a series of back-to-back global events in 2020—people are no longer satisfied with superficial messages and advertising from the companies with which they do business. Even before the societal and economic impact of COVID-19, and the sweeping change demanded by the Black Lives Matter movement, consumers were interested in buying from companies that shared their values.…
What about “internal audiences”? Market research report automation for employee engagement
Office Reports makes it easy to uncover internal metrics and automate reporting processes. Our simple, automated approach to data analytics and survey reporting can uncover insights about internal audiences. Leadership can start to put important employee feedback to work right away using report automation and uncover success from the inside out.…