In our final reports, we are communicating the results of the survey to the end-user, who propably does not know that much about market research. This means it might be a good idea to e.g. use a smiley instead of some specific mean value which might be hard to interpret without a lot of background knowledge. And if we want to communicate significant difference, we want to use e.g. arrow shapes instead of characters.
Also, we want to be a bit flexible. For a specific department we have some specific questions, which are reported on slides which are not a part of the report for the other departments. Or maybe we show different tables or charts on some slides.
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