To our clients, partners, colleagues and friends:
We’d like to begin by wishing everyone a very happy holiday season. For many of us, our celebrations will look a bit different this year, and our hope is that you can still find joy and, maybe, some new traditions. As many of us look forward with anticipation to 2021, the New Year takes on added significance as a time of renewal.
Demands for fast, agile consumer insights will remain high, even as the calendar changes. Over the past few months, Brands and organizations have leaned heavily on market research as they seek to understand changing human behaviors and sentiments in the face of current events. Most predict that these “events” will continue, and insights professionals must continue to find new opportunities when it comes to understanding populations.
Globally, we are all seeking a path to recovery. Experts say that market research will play a critical role in this journey - as we have seen, continuously updated data have been a vital part of navigating the crisis. While 2020 has been quite challenging, there are also exciting new opportunities for market research to build consumer understanding in a changing world.
Thank you to everyone we’ve worked with over 2020, and we look forward to the New Year together with all of you.
The Office Reports Team