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PowerPoint Data Visualization

How to Create Quadrant Charts in PowerPoint


Quadrant Charts (Matrix Diagram or 4-Quadrant Matrix Charts) offer a straightforward way to visualize data relationships, making complex information more accessible and actionable. In this comprehensive guide, we'll delve into the world of Matrix Diagrams and explore how Presento simplifies the process of creating them in PowerPoint, empowering users to unlock valuable insights with ease.

Understanding Quadrant Charts

Quadrant Charts divide data into four quadrants based on two variables, providing a clear framework for analysis. Whether you're assessing market trends, evaluating performance metrics, or identifying risk factors, 4-Quadrant Matrix Charts offer a visual roadmap for decision-making.

Quadrant Chart

Examples of Often-Used Scenarios:

  • Market Segmentation: Segment customers based on profitability and loyalty for targeted marketing strategies.
  • Product Portfolio Analysis: Analyze product performance by categorizing based on market share and growth potential.
  • Key Performance Indicators (KPIs): Track employee performance using productivity and sales metrics for insights into strengths and areas for improvement.

Challenges in PowerPoint

Creating a Quadrant Chart in PowerPoint involves inserting an XY Scatter chart and incorporating quadrant shapes for categorization. While this may seem straightforward, those who have attempted it understand the complexities of labeling in an XY Scatter chart, not to mention the considerable time required for accurate placement of quadrant shapes. Moreover, if you aim to divide the chart into four quadrants based on the mean value of one or both axes, the task becomes nearly impossible.

Instant Quadrant Chart creation using Presento

Presento seamlessly integrates with PowerPoint, providing users with a user-friendly interface to create 4-Quadrant Matrix Charts with ease. The integration enables users to utilize data directly from Excel workbooks to populate PowerPoint tables, charts and shapes. This eliminates the need for manual data entry and reduces the risk of errors. With Presento, users can focus on analyzing data and deriving insights, rather than spending time on tedious formatting tasks.

Quadrant Charts, along with other standard chart types like 'Rotated Line' and 'MariMekko', are easily created with Presento by following these steps:

  1. Insert an XY Scatter Chart.
  2. Select the required data from the workbook, visible in PowerPoint's 'Workbook Pane'.
  3. Right-click the selected range and choose "Populate and Use Advanced Chart Type".
  4. Select the 'Quadrant' chart type and set values for the quadrant split on both axes. If no value is specified, the calculated mean will be used.

Presento will then create the chart, handle labeling, and generate the four quadrants as native PowerPoint shapes. This allows users to customize colors and borders for the quadrant shapes effortlessly. 
Presento offers two options for labeling Quadrant Charts: labels can be directly placed within the chart, or numbers can be added to the chart with an accompanying table containing the labels and corresponding numbers. The image belows shows our Presento ribbon tab and the 'Workbook Pane' in PowerPoint:

Presento in PowerPoint

Benefits of Using Presento for Quadrant Charts

  • Time-Saving: Presento streamlines the process of creating 4-Quadrant Matrix Charts, saving users time and effort. With its intuitive interface and automation features, users can generate professional-quality charts quickly and efficiently.
  • Accuracy: Presento facilitates precise quadrant placement with the option to calculate mean values for positioning. Users can rely on Presento to accurately position quadrants within the chart, enhancing visual clarity for informed decision-making.
  • Customization: The charts are composed of native PowerPoint elements, ensuring users retain full control over customization options. From adjusting axis labels to selecting colors and fonts, users can tailor their charts to their specific needs directly within PowerPoint.
  • Visual Appeal: Presento empowers users to leverage advanced chart types like Quadrant Charts, which may otherwise be too complex to create manually in PowerPoint. With a variety of chart styles and formatting options, Presento enables users to create visually appealing presentations, capturing audience attention and facilitating better data comprehension.


Quadrant Charts are powerful tools for visualizing data relationships and identifying trends. With Presento, creating 4-Quadrant Matrix Charts in PowerPoint is simple and efficient. By seamlessly integrating with Excel and providing advanced chart types that are typically challenging to create manually, Presento empowers users to effortlessly produce professional-quality charts. Experience the benefits of Presento and unlock the full potential of your data visualization efforts today.


Fred Balkenende