Gen2 Advisors to help OfficeReports on strategic matters including marketing, product direction and industry trends


March 23, 2015


COPENHAGEN, DENMARK ­­– OfficeReports today announced a partnership with Gen2 Advisors. OfficeReports, specialists in reporting data in Microsoft Excel, PowerPoint and Word, partners up with Gen2 Advisors to make use of their extensive marketing, research and insights experience. Gen2 will guide the management team of OfficeReports to take the right strategic decisions.

OfficeReports is the producer of the Microsoft Office add-in with the same name, supplying Office users with a reporting menu in Excel, PowerPoint and Word containing all the functionality needed to analyze and report data. OfficeReports includes functionality to recode variables, statistical tests, weighting, filtering and benchmarking. OfficeReports layout definitions are ‘VBA macro’ enabled, making OfficeReports a programmable framework for creating charts and tables, and for report automation. OfficeReports dramatically increases productivity, and dramatically decreases the rate of human errors.

“OfficeReports is very excited to have Gen2 Advisors onboard. We know all there is to know about reporting in Office and that combined with Gen2’s contact base and insight into the research industry will be hugely beneficial in our efforts to grow OfficeReports, said Torben Laustsen, CEO of OfficeReports.


“I am looking forward to working with the executive team at OfficeReports to assist them in their efforts to advance OfficeReports as the best insights reporting platform for reports in Microsoft Office on the market. When it comes to reporting in Microsoft Office, OfficeReports is a company that has demonstrated technological and creative leadership and we are proud to join them,” said Leonard Murphy.


About Gen2

The team of Gen2 Advisors has together over 100 years of experience in the research industry and understands changes in the insights business. Gen2 Advisors constantly scan and track ways to manage insights, keep up with the latest tools and technology, and predict the impact of all this information on the future before it’s here. Through syndicated reports, advisory services, and consulting engagements, we present emerging management, applications and technology in a systematic overview, and tell you how to apply it to your individual business. For more information, visit

About OfficeReports

OfficeReports ApS is a Danish software provider, founded by Torben Laustsen and Fred Balkenende, who both have long experience in developing software and services related to the research industry. OfficeReports is headquartered in Copenhagen, from where support and training is offered to customers around the world. For more information, visit