The first Greenbook GRIT report of 2021 explores the profound changes that the pandemic has had on the business of market research and consumer insights. Data visualization and data integration are top priorities for the industry, plus freeing up time for a more agile, consultative approach.…
Data and insights are crucial to sustainable recovery. Fast access and easy sharing means choosing the right technology to handle both aggregate and raw data, while automating report generation.…
Brands and organizations are leaning on consumer insights as they seek to understand changing human behaviors and sentiments in the face of current events. This need will definitely continue into 2021.…
Don't sacrifice data quality when meeting demands for speed to insights. Advances in technology can help market research achieve key priorities when it comes to fast data analysis and data reporting - without negatively impacting quality.…
As we can see from the latest GRIT report, automation again has taken center stage in an industry that values speed and quality. It helps to fulfill market research goals: speed to insights and overall quality.…
Consumers are looking for brands to take a stand. In sensitive, highly emotional times—set off by a series of back-to-back global events in 2020—people are no longer satisfied with superficial messages and advertising from the companies with which they do business. Even before the societal and economic impact of COVID-19, and the sweeping change demanded by the Black Lives Matter movement, consumers were interested in buying from companies that shared their values.…
One trending “side effect” of the current pandemic is widespread technology adoption, as people try to stay connected both personally and professionally. This has accelerated the digital curve, and…