Updating customer insights and reporting templates with new data through automation

Updating customer insights and reporting templates with new data through automation "Most companies have the best of intentions when it comes to providing a unified customer journey.” It is a challenge to extract the maximum insights from available customer data. No one wants to present information that doesn’t represent the whole story when it comes to how an audience is behaving, feeling and taking action. However, there’s just so much data out there, and new data coming in constantly, that the task can feel overwhelming.…

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Brand activism and authenticity in a time when “purpose” is king (or queen)

Brand activism and authenticity in a time when “purpose” is king (or queen) Consumers are looking for brands to take a stand. In sensitive, highly emotional times—set off by a series of back-to-back global events in 2020—people are no longer satisfied with superficial messages and advertising from the companies with which they do business. Even before the societal and economic impact of COVID-19, and the sweeping change demanded by the Black Lives Matter movement, consumers were interested in buying from companies that shared their values.…

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