Agility takes on new meaning for consumer insights and beyond

Agility takes on new meaning for consumer insights and beyond In the market research space, we must be able to add new data quickly as the marketplace changes, and adopt streamlined approaches to delivering insights. Our clients have said that the ability to deliver insights quickly and nimbly with OfficeReports is one of the things that they like best about data analysis and survey reporting with our tool.…

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Brand activism and authenticity in a time when “purpose” is king (or queen)

Brand activism and authenticity in a time when “purpose” is king (or queen) Consumers are looking for brands to take a stand. In sensitive, highly emotional times—set off by a series of back-to-back global events in 2020—people are no longer satisfied with superficial messages and advertising from the companies with which they do business. Even before the societal and economic impact of COVID-19, and the sweeping change demanded by the Black Lives Matter movement, consumers were interested in buying from companies that shared their values.…

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