Net Promoter Score (NPS) variable

The Net Promoter Score (NPS) is computed as the difference between two sets of percentages (most commonly, the proportion of people to rate a brand as and 8 to 10 less the proportion to rate the brand as a 6 or less)

OfficeReports Analytics easily creates tables and charts which calculates the NPS score, also including significance testing. This requires a few specific rules to be followed:

  • The NPS variable must include ‘NPS’ as a part of the variable name
  • The NPS variable must contain the following categories and values:
    • Promoters, value = 100
    • Passives, value = 0
    • Detractors, value = -100

With these variable settings, frequency tables and cross-tables that include a Mean-value, the Mean calculations will be replaced by an NPS-score.